CCA 1.1 Lesson 1 Why study Personal selling?

  • Whether you plan to go into the area of selling or not, you will always be a consumer engaged in purchasing goods and services from sales professionals. In addition, you will learn how selling affects your daily life.
  • We are going to go through 5 reasons why you should study personal selling.

1. You will spend your entire life selling yourself

2. Nothing happens until someone sells something

3. Every organization need selling

4. Career opportunities are available

5. You can increase your personal selling power.

Personal Selling.

  • Whatever career you choose, you will be involved in selling. Selling takes place in every aspect of life where people have to live or work together–with subordinates, peers, bosses, customers, spouses, or anyone else with whom you come in contact with.
  • The truth is, whether you like it or not, you will spend your entire life selling yourself to other people. You might just as well learn how to sell yourself in a positive manner. By the end of this text, you will see the benefits that come from successfully selling yourself to others.